Yr2 Evaluation

1. Reflect on the relationship between your portfolio of work and your creative ambitions as a designer.

My portfolio is very image based and feel this is the direction i want to go with in my work. It reflects quite a computer based approach using photography and feel this is what i want to continue with. I feel over the 2nd year that my work has become more about brands and packaging and this is something i aim to develop further.

2. Relate your own work to specific examples/areas of contemporary design practice.
I feel that much of my work is in the direction of branding, packaging, poster design and possibly animation. Its heading for quite commercial work like adverts or stings like e4 and product packaging.

3. Evaluate your strengths and weaknesses against identified intentions and areas of contemporary practice.
My strengths and weakness have altered since last year and feel that much of my weaknesses are still related to more hands on approaches such as screen printing, although not entirely a weakness, its something i feel i intend to improve on in future. This year i feel i have identified additional strengths such as animation and its something i would like to develop.


4. Clarify areas of design, skills development and professional concerns that you aim to investigate further from this point forward.
I aim to develop more of an understanding of screen print and black and white photography. I also aim to develop my drawing style and some understanding of layout and type to help strengthen my work.

5. Briefly clarify the relationship between your creative practice and your proposed dissertation.
My proposed dissertation is titled 'can control promoted by graphics/advertising be subverted, and how?' i feel from researching into this it would help me gain more of an understanding of how my discipline affects other people and how they could interpret my work.

Ad concerning slogans

Evaluation

What skills have you developed through this module and how effectively do you think you have applied them?
I feel i have developed a range of skills which improve me as a designer. Over the course of this module its helped me manage my time better. I think i managed to apply the skills well enough to get things done on time and for the time i had set. Its helped me organise and balance my work more than i had before which again allowed me to give the right amount of time to each project. I think i didn't apply them as effectively as i could as i feel the wagamama brief i could have spent more time on. Skills in me producing packaging has also improved and i feel that its been applied quite effectively as the crisp packet design i feel is quite a strong piece and works really well.

What approaches to generating work and solutions to problems have you developed and how have they helped?
The way i work has changed mainly through the Doritos brief as i looked at a larger range ideas and possibilities considering how each aspect should look and i think the designs look better for it. More time has been spent i feel evaluating my work continuously than on previous briefs; using crit feedback more to improve my work. During the Doritos brief i would have liked to try and print on foil but that would have been difficult so i tried to print on glossy for a similar effect however i wasn't able to print it at the right time so had to try photograph it in a way which looked more foil/glossy like on matt paper.

What strengths can you identify in your work and how have/will you capitalize on these?

Many of the strengths i see within my work are mainly the final pieces of the doritos breif as i feel that they turned out as i expected them to. I feel the overall presentation of my work is better but still needs to be improved especially that of my ideas which despite the strength being my idea generation the weakness of it is that much of it isn't presented in a clear enough way.

What weaknesses can you identify in your work and how could you exploit these more fully?

I feel i didn't utilize some of the previously gained skills within this module and feel that my work would have looked better for it. I feel i could have tried to use more of my photography skills within the final pieces as they would have looked much stronger. I feel that the presentation of the work for the don't panic brief isn't really that strong and think its a bit messy. I don't think, for the Wagamama brief, that posters weren't as good as i had hoped as i feel the images don't quite get across the right message and i feel that i could have spend a little more time developing the idea and expanding it further for a better conclusion. I feel i still need to improve the presentation of my idea sheets as they aren't very clear sometimes and don't explain the process enough.

Identify five things you will do differently next time and what you expect to gain from doing these.

• Time management
• try more alternatives within an idea
  
• more ideas developed and expanded on
  
• annotate and evaluate more
  
• look at more possibilities
  

How would you grade yourself in the following areas:

Attendence 5

Punctuality 5

motivation 5

commitment 4

quantity of work produced 4

quality of work produced 4

contribution to the group 4

Wagamama Finals

The finals for Wagamama haven't turned out as good as I had hoped. For the posters I feel I should have looked at a wider range of possible images and feel that if i had developed the idea more the posters would have been stronger pieces. I feel the arrow idea works but as mention in the crit the images aren't really that appealing and i'm sure whether they really want you to eat out; they an improvement over the darker versions and feel that the pastel greys work better.

Final Poster Designs

The posters i feel work as a set illustrate the idea of using the Doritos brand to have fun and make the world your playground. I feel the printouts seem to be darker than intended as this was mentioned in the final crit. I tried to brighten them but they still printed darker than they are here. I like how they turned out but feel if i had managed to get my own versions of the photos taken i feel that they would probably be stronger pieces as i feel that the resolutions of some parts of the images, such as the wave, don't work that well at a large scale.

Final Packet Designs

I wanted the packet to work along side the posters so i used elements from each poster that being the wave, clouds and the desert scene. I used the wave elements on the Doritos themselves on the design. This style i tried to continue across the others along with fitting it with the background. I like how they turned out but feel the font for the flavour i feel makes it look a little awkward and feel the usual font would be a better choice. I don't like the chilli heatwave packet as much as the others as i didn't have chance to alter the information on the back so it doesn't really feel finished. I feel i could explored possibilities for the design a little more but then i feel it might of deviated away from the posters. The alterations which include the adjustment to make it more of a compitition i feel improved the design and made the folding a triangle have more of a purpose. Overall i feel that the packet design works well but feel if i could have printed it onto foil it might have improved the design somewhat.

Skateboards and surfboards

I felt i should of produced the designs for the skateboards and short boards available. I decided it was appropriate to base the designs off of the crisp packets to help keep the same style throughout and i feel that they work rather well.